Design & creative leader
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Design & creative leader ✧
I'm a design leader based in London, working across brand, marketing and creative.
I'm a design leader based in London, working across brand, marketing and creative.
I've spent my career making things, and more recently, helping other people make better things. I lead teams, shape creative direction and get involved in everything from the big idea through to the details that make the work work.
I'm interested in design that has a point to it. Something that looks good, feels right and actually helps a business, brand or audience get somewhere.
Brand · Campaigns · Creative Direction · Design Leadership
Areas of specialism
Design leadership & team development
Brand & design strategy
Data-informed design
Creative direction
Digital & campaign design
I lead design across brand and marketing, focusing on how creative work performs, scales and drives measurable business impact. Working closely with marketing, growth and leadership teams, I define and evolve brand and design strategy across campaigns and channels to ensure consistency, clarity and effectiveness.
My focus is on how design operates within marketing. I build scalable campaign systems, improve workflows across marketing operations and use data and brand metrics to continuously refine and strengthen creative output. I am particularly interested in the balance between creativity and performance, where strong brand thinking translates into real business results.
With over 12 years in the industry, I’ve learned that great design is as much about people and process as it is about the final output. I enjoy building teams, supporting designers to do their best work, and making sure what we create genuinely works for the business and its audience.
Positivity is at the heart of my leadership style, guiding how I lead, how I collaborate, and how I create an environment where creativity and people can flourish.
Latest work
The State of Financial Crime 2023 Campaign
